Widespread support for digital news publishers to sell advertising together exists, according to the latest data from the Reuters Institute for the Study of Journalism. Two-thirds of senior publishing figures agree that digital newsbrands should sell advertising together, in response to the Google/Facebook duopoly.
In addition, 22.4% said they 'strongly agree' that advertising should be sold together via data sharing and joint systems, compared to just 4.7% who 'strongly disagree'. A large portion appear undecided, with 20.3% saying they 'neither agree nor disagree'.
This follows newsbrands' attempt to stem the loss of ad revenue, which fell 38.2%between...