Twitter smashes its user growth records but ad revenue plummets

Rob Clapp

An overview of Twitter's latest advertising revenue and daily active users in Q2 2020.

Twitter reported its largest ever increase in daily users in Q2 2020 but advertising revenue saw its quickest decline ever as a result of the coronavirus (COVID-19) outbreak, according to the latest company reports.

The social platform added 20m daily users in Q2 2020, taking the total to 186m. This quarter-on-quarter growth of 12% is the first double-digit increase ever. The platform has added 34m new daily users in the first half of 2020 alone.

Both the United States and international markets have seen record user growth in Q2 2020. Twitter added 3m daily users in the US, taking the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands