TV GRP highest on Fridays and during daytime

An overview of TV advertising distribution by GRP, number of spots and budget in the UK.

The gross rating point (GRP) of TV ads in the UK is highest on Friday and during the daytime, according to the latest data from Admo.tv. Across the week, nearly one-fifth (18%) of GRPs occur on Friday, while over two-fifths (43%) are in the daytime.