TV GRP highest on Fridays and during daytime

Rob Clapp

An overview of TV advertising distribution by GRP, number of spots and budget in the UK.

The gross rating point (GRP) of TV ads in the UK is highest on Friday and during the daytime, according to the latest data from Admo.tv. Across the week, nearly one-fifth (18%) of GRPs occur on Friday, while over two-fifths (43%) are in the daytime. This contrasts with Wednesday and the 10pm-6am night period, which account for the lowest shares.

Monday and Sunday are the most popular days in terms of number of spots, both at 17%. However, Saturday is the day when most is spent, accounting for 17% of budgets.

Daytime TV advertising accounts for the largest share of...

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