TV budgets accelerate recovery going into 2021

A summary of the latest readings from WARC's Global Marketing Index (GMI), a unique monthly barometer of the state of the global marketing industry based on current sentiment among practitioners.

In 2020, TV budgets were the only traditional media index which spent any time in growth globally, according to data from WARC's Global Marketing Index (GMI) review of 2020.

Developed by WARC, the GMI is a monthly indicator of the state of the global m

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