Travel sector most-exposed to COVID-19 worsening in China

An overview of the potential impact of the novel coronavirus (COVID-19) on consumer product verticals and consumer activities in China.

Across nine consumer categories, seven could see slower growth over the next three months under a pessimistic scenario for the novel coronavirus (COVID-19). This is according to research from retail platform Re-Hub and insights provider Zectr, based on their survey of consumers in Beijing, Shanghai and Guangzhou.

The travel sector is most-exposed – Chinese consumer spend could dip by nearly one-fifth (17%) under a pessimistic scenario, down from 4% growth if the situation improves.

Dining out and entertainment may grow just 3% under a pessimistic scenario, compared to 15% growth otherwise. Although packaged foods could see 6% growth,...

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