Subscriptions not ads driving New York Times revenue growth

Rob Clapp

An overview of The New York Times revenue by source between 2009 and 2018.

Advertising has failed to boost total revenue for The New York Times, according to company reports. Despite total growth of 10.5% between 2009 and 2018, ad revenue for the global newsbrand fell 30.0%. Instead, topline growth was from subscription and

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