Over a quarter of German adults (29.1%) use a smart TV, according to the latest data from the Reuters Institute for the Study of Journalism. This follows strong growth over the last six years, rising 18.1 percentage points (pp) since 2013.

Although the device requires purchasing an additional box to connect to the internet, connected TV also continues to grow in use. Just under one-quarter (21.9%) of German adults used the device in 2018, up 12.0pp since 2014. Smart watches, however, signal far lower usage, by just 4.6% of Germans this year. However, the device has also shown strong growth, increasing by a factor of 10 since 2014.

Alongside this rise in connected and smart TVs, the time spent consuming online TV has increased by 14 minutes since 2013. This growth in uptake and online consumption is thought to be driven by OTT services persuading viewers to ditch more expensive pay-TV subscriptions.