#StopHateforProfit hitting 1% of Facebook's ad income

An overview of Facebook advertising spend in 2019 among advertisers boycotting the platform as part of the #StopHateforProfit movement.

Brands that are currently boycotting Facebook over its lack of action on hate speech spent nearly $300m on the platform in the US last year, according to an analysis of Pathmatics estimates by WARC Data.

Coffee brand Starbucks was the largest advertiser on Facebook in the #StopHateforProfit group, with $95m in US spend last year, while consumer goods company Unilever followed in second at $42m.