Sponsorship to account for 37% of Nike's adspend

An overview of sponsorship's share of total advertising expenditure for Nike between FY10/11 and FY17/18.

Sponsorship makes up a growing share of Nike's total advertising expenditure, according to the latest company reports. Endorsement contracts for the sports and apparel giantare expected to account for 37.0% ($1.3 billion) of total adspend in the 2017/

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