Spend on martech rapidly increasing in North America

An overview of marketing budget allocation to martech in the UK and North America between 2017-2019.

North America’s appetite for martech knows no bounds as the region’s total marketing budget allocation reached 30% this year, according to new survey data from WARC and BDO. This means that over two years, overall budget allocation has increased by 16 percentage points. This illustrates that North America is not only using martech, but actively investing in opportunities to do so. This contrasts with

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands