North America’s appetite for martech knows no bounds as the region’s total marketing budget allocation reached 30% this year, according to new survey data from WARC and BDO. This means that over two years, overall budget allocation has increased by 16 percentage points. This illustrates that North America is not only using martech, but actively investing in opportunities to do so. This contrasts with
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
Prove your case and back-up your idea
Get expert guidance on strategic challenges
Tackle current and emerging marketing themes
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.