Snapchat ad revenue grows by 50% as users reach 210 million

An overview of Snapchat's daily active users and advertising revenue between Q1 2014 and Q3 2019.

Snapchat continues to expand rapidly this year, according to the latest company reports. The social platform added seven million daily active users in the third quarter of 2019, an increase of 3.4% from the previous quarter. This takes its active user base to 210m. On average, each daily active user opens Snapchat 30 times per day.

The largest userbase is in North America, which includes Central America and the Caribbean. The region's 84m users account for 40.0% of the total, compared to 31.0% (65m) in Europe.

The Rest of World group accounts for 29.0% (61m) of all users and is...

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