Search spend catching up with TV in Australia

An overview of Australian advertising expenditure by media channel between 2008 and 2018.

Search is close to overtaking TV as the highest value advertising medium in Australia, according to the latest data from WARC, CEASA, OMA, ThinkTV and the Internet Advertising Bureau. Search accounted for 22.0% (A$3,571 million) of total adspend last

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