Out-of-home budgets see growth for first time since COVID-19

An overview of global marketing budgets by medium between January and June 2021.

Out-of-home advertising budgets have returned to growth for the first time since the coronavirus pandemic began, according to the latest figures from WARC Data's Global Marketing Index (GMI).

Developed by WARC, the GMI is a monthly indicator of the state of the global marketing industry based on current conditions among practitioners. An index value above 50.0 indicates growth, while below 50.0 indicates decline. Practitioners who receive the full analysis report.