Out-of-home advertising lifts online actions by 63%

An overview of the effectiveness of out-of-home (OOH) advertising in driving offline and online actions.

Consumers who see out-of-home (OOH) advertising are 63% more likely to take an online brand action, according to an analysis of more than 50 OOH campaigns in the UK between 2015 and 2020 from OOH specialist Posterscope.

The analysis found that 23% of those...