Out-of-home advertising lifts online actions by 63%

Rob Clapp

An overview of the effectiveness of out-of-home (OOH) advertising in driving offline and online actions.

Consumers who see out-of-home (OOH) advertising are 63% more likely to take an online brand action, according to an analysis of more than 50 OOH campaigns in the UK between 2015 and 2020 from OOH specialist Posterscope.

The analysis found that 23% of those who saw an OOH campaign made a brand action online (web visit, search, download app etc.), a level that is 63% higher than the 14% who did the same among all consumers surveyed.

OOH has a clear impact on both offline and online purchase behaviour. Consumers who saw out-of-home advertising were 56% more likely...

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