OTT advertising doubles its share of digital impressions

Rob Clapp

An overview of digital advertising impressions by device and mobile consumption in Q1 2020.

Over-the-top (OTT) advertising impressions nearly tripled (182%) in number in the first quarter of 2020, according to the latest global data from Nielsen. This means OTT devices account for nearly a quarter (22.2%) of all digital advertising impressions, double its share in Q1 2019 (11.1%).

OTT devices like Roku and Amazon Fire TV saw their popularity grow rapidly last year and this has sped up with consumers under lockdown during the novel coronavirus (COVID-19) outbreak. Asia Pacific is an area of strong growth for OTT, particularly in Indiaand...

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