Online video and social advertising to accelerate this year

An overview of global media investment in 2020 and 2021.

Advertising on online video and social media will see the most widespread increase in spend this year, following a relatively positive 2020, according to a global survey of marketers by Kantar.

Online video ads saw the largest net budget increase due to the coronavirus outbreak and this is expected to be the case again in 2021. Advertising on social media stories and news feeds are close behind, followed by online display, branded content s

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