One-tenth of successful campaigns see a profit return of at least 10 times the investment

A summary of the distribution of profit ROI figures by ROI range based on an analysis of WARC's effectiveness case studies since the year 2000.
Almost half of successful campaigns (46%) generate a profit ROI of up to two times their advertising investment, excluding the cost of the campaign, according to data from WARC's latest ROI benchmarks report. The report is based on 1,063 WARC cas

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