One in three young adults prefers brands with a sonic identity

Rob Clapp

An overview of consumer engagement with sonic and audio brand identity in Great Britain.

One in three adults under the age of 35 (33%) feels more favourable towards brands with a sonic identity than those without, according to a new study from audio branding agency DLMDD and YouGov. This rate is one in five (20%) across adults of all ages.

This has a knock-on effect on purchase decisions – 18% of under 35s say they are more inclined to buy a product from a brand that has a sonic identity than one without. This is almost twice as likely as the 10% of all adults who say the same.

McDonald's has the...

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