Healthcare is the industry that consumers trust most, according to a survey of over 15,000 adults across 15 countries by consultancy Morning Consult.
When asked in which industries trust is most important, half (50%) of consumers answered with healthcare companies, making the healthcare industry the one that has by far the highest expectations in terms of trustworthiness of companies.
Financial services and food beverages follow, both attracting one in three respondents. Notably, only 6% of consumers say they don’t trust any industries.
Industries in which consumers rate trust as more important need to be especially careful...