Advertising expenditure in North America stood at US$ 193.3bn in 2016, according to data from WARC. This represents year-on-year growth of 8.0% from 2015, when total spend amounted to US$ 179.0bn. North America has only just overtaken the level of advertising expenditure recorded before the global financial crash. It finally overtook its 2007 high of US$ 180.7bn in 2016.
When considering advertising expenditure in North America by media channel, data show that TV has consistently accounted for the majority share of spend since 2007. In 2016, TV accounted for US$ 70.2bn, equivalent to a 36.3% share. The next biggest channel...