Nearly half of UK marketers allocate more than 25% of their budget to mobile

An overview of mobile's share of marketing budgets in the UK between 2016-2020.

Nearly two-thirds (63%) of UK marketers will allocate more than 15% of their budget to mobile marketing, according to new survey datafrom WARC and the Mobile Marketing Association (MMA), a seven percentage point increase from 2019 and double the 31% i

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