Nearly 90% of consumers have changed their behaviour because of COVID-19

An overview of changes in consumer behaviour because of the novel coronavirus (COVID-19) in eight Asia Pacific markets and the UK and US.

More than four-fifths (86%) of consumers say they have changed their behaviour in the past two weeks to avoid the novel coronavirus (COVID-19). This involves actions including avoiding crowded places, improving personal hygiene, working from home and avoiding raw or uncooked meat.

This is according to research from YouGov based on their survey of over 2,000 internet users, on average, per market questioned between the 28th of February and 1st of March 2020.

Across all eight Asia Pacific markets surveyed, more than nine-tenths reported changing their behaviour as a result. Despite far fewer cases in the US and...

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