Moutai and Instagram see the largest growth in brand value

An overview of the 100 most valuable global brands in 2019 and 2020.

Alcohol brand Moutai and social media platform Instagram have seen the largest increase in brand value this year, according to the latest BrandZ reportfrom WPP and Kantar. The study combines financial information and consumer opinion across 51 markets

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands