Most brand communications are not appreciated by consumers

An overview of brand communications and consumer appreciation for these updates across 23 markets.

Brands are over-communicating, according to a GroupM surveyof middle- to upper-income consumers in 23 markets in 2019. On average, one-third (30%) of consumers say brands communicate with them but a smaller share (24%) actually appreciate these updates...

Not a subscriber?

Schedule your live demo with our team today