Metaverse audiences interested in brand and sponsor content

An overview of metaverse features and activities of interest.

There is growing interest in the metaverse and audiences appear receptive to brand and sponsor content, according to a survey in China, Japan, the UK and the United States by game analytics company Newzoo.

The metaverse has no single definition but is broadly considered a large-scale, shared and social virtual universe where users can create, play and interact. Facebook, mixing its social networking and augmented/virtual reality interests, is playing a.