This Media Owner Profile of Twitter includes data on advertising revenue and daily active users across key markets. All company data is taken from Twitter financial reports and will be updated each quarter.

Global
United States
International (outside the United States)

Global

Advertising revenue
Active users

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Advertising revenue

Globally, Twitter earned $702.3m from advertising in Q3 2019. This has increased by $52.4m (8.1%) year-on-year, compared to growth of 29.2% in the third quarter of 2018

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Twitter received 0.4% of global advertising spend in 2018 – flat from 2017. In addition, Twitter received 1.0% of global internet advertising spend in 2018 – an increase from 0.9% in 2017.

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Active users

Globally, Twitter reported 145m monetisable daily active users in Q3 2019. These are defined as daily users who are capable of receiving advertisements. This has increased by 6m (4.3%) quarter-on-quarter, compared to growth of 3.7% in the previous quarter.

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Overall, 3.3% of global internet users used Twitter each day in 2018 – an increase from 3.2% in 2017.

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United States

Advertising revenue
Active users

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Advertising revenue

Twitter earned $384.5m from advertisers based in the United States in Q3 2019. This has increased by $36.8m (10.6%) year-on-year, compared to growth of 31.7% in the third quarter of 2018.

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The United States contributed 70.1% to total advertising revenue year-on-year growth in Q3 2019 – an increase from 57.0% the year before. This is a larger contribution than international markets.

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Twitter in the United States received 0.6% of country advertising spend in 2018 – flat from 2017. In addition, Twitter in the United States received 1.3% of country internet advertising spend in 2018 – flat from 2017.

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Active users

Twitter reported 30m monetisable daily active users in the United States in Q3 2019. This is defined as daily users who are capable of receiving advertisements. This has increased by 1m (3.4%) quarter-on-quarter, compared to growth of 3.6% in the previous quarter.

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The United States contributed 16.7% to total monetisable daily active user quarter-on-quarter growth in Q3 2019 – flat from the previous quarter. This is a smaller contribution than international markets.

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Overall, 9.0% of internet users in the United States used Twitter each day in 2018 – flat from 2017.

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International (outside the United States)

Advertising revenue
Active users

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Advertising revenue

Twitter earned $317.7m from advertisers outside of the United States in Q3 2019. This has increased by $15.7m (5.2%) year-on-year, compared to growth of 26.5% in the third quarter of 2018.

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International markets contributed 29.9% to total advertising revenue year-on-year growth in Q3 2019 – a decrease from 43.0% the year before. This is a smaller contribution than the United States.

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Twitter outside of the United States received 0.3% of regional advertising spend in 2018 – flat from 2017. In addition, Twitter outside of the United States received 0.8% of regional internet advertising spend in 2018 – an increase from 0.7% in 2017.

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Active users

Twitter reported 115m monetisable daily active users outside the United States in Q3 2019. This is defined as daily users who are capable of receiving advertisements. This has increased by 5m (4.5%) quarter-on-quarter, compared to 4.8% in the previous quarter.

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International markets contributed 83.3% to total monetisable daily active user quarter-on-quarter growth in Q3 2019 – flat from the previous quarter. This is a larger contribution than the United States.

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Overall, 2.8% of internet users outside the United States used Twitter each day in 2018 - an increase from 2.6% in 2017.

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