Media costs to fall 0.9% this year

An overview of the latest expected changes in media costs this year.

Global media costs are expected to fall by 0.9% this year, according to the latest forecasts from ECI Media Management, published today. This is a softer rate of deflation than was expected in Q2 2020, with digital rises at odds with steep falls among o

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands