Lockdown gives boost to Twitch and brand investment in e-sports

A summary of WARC's latest Global Advertising Trends research into e-sports and gaming.

Brand investment in e-sports is set to grow to $844m this year while Amazon-owned Twitch has only strengthened its control of the streaming market, according to WARC's latest Global Advertising Trends report.

Brand investment (advertising and sponsorsh

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands