Linear TV continues to dominate global display adspend

An overview of share of total display advertising expenditure within WARC's 12 key markets between 2009 and 2018.

Linear TV still dominates the global display ad market. It is estimated to have accounted for over two-fifths (41.9%) of investment this year, a full 25.1 percentage points (pp) ahead of the second-largest display medium, mobile internet.

The $140bn in estimated TV adspend among WARC’s 12 key markets for 2018 represents a rise of 1.0% from 2017 and 12.9% from a decade ago.

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