Linear TV adspend drops $47bn while online video is up $39bn

An overview of linear TV and online video advertising spend globally between 2016 and 2021.

Over the last five years, advertising spend on linear TV formats has fallen by $47.1bn globally, while online video investment has grown $38.7bn and more than doubled in size. This is according to WARC Data's latest analysis report, Global Advertising.

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