The Guardian has become a fully digital-first global newsbrand, according to the latest company reports. In the financial year ending 31st March, 56% of all revenue came from digital sources. This is up from a 39% share in the FY15/16 period.
The United States and Australia are particularly important markets outside of the UK, accounting for 17% (£21.5m) and 7% (£9.3m) of total digital income respectively.
This digital growth has been at the expense of print advertising and circulation revenue, which now accounts for 43% of total revenue. Indeed, print advertising contributes just 8%.
Overall, two-fifths (40%) of revenue came...