Japan, Advertising expenditure by medium

An overview of advertising spend by medium in Japan since 2011.

Methodology & Sources

Data are provided by Dentsu and are drawn from a media survey. Internet data include search, display and classified advertising spend, including mobile formats. Internet display data include online video and social media.&nbs

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands