iPlayer boasts most users as Netflix leads on revenue

Rob Clapp

An overview of revenue and users for major VOD services in the United Kingdom.

BBC iPlayer boasts the most users across the UK video on demand landscape, according to the latest research from Ofcom and Ampere. The public broadcaster reached 13.4 million households each month in 2018, far above the 8.8 million households watching ITV Hub content.

BBC iPlayer also boasts more monthly users than competing international platforms. In comparison, Netflix has just under 10 million monthly subscribers in the UK while Amazon Prime Video has 7.7 million.

While BBC iPlayer does not earn advertising or subscription revenue, Netflix records the highest estimated revenue at $693m. This is far above second-placed Amazon Prime Video,...

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