Growth in Bing search ad revenue rebounds from two-year low

Rob Clapp

An overview of Microsoft search advertising revenue growth between Q1 2015 and Q3 2019.

Growth in Bing search advertising revenue has rebounded after hitting a two-year low, according to the latest Microsoft company reports. Year-on-year growth in Microsoft search ad revenue was 11% in Q3 2019, up from 9% in the second quarter. This reverses the slowing growth seen since Q3 2018.

Whether the company can turn this accelerated growth into a sustained increase remains to be seen. Bing has been losing market share and Amazon has emerged as the only large-scale challenger to Google's dominance. Growing application of voice and visualsearch is only...

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