Greater media consumption likely to sustain after COVID-19

Rob Clapp

An overview of the long-term change in consumer media habits after the novel coronavirus (COVID-19) outbreak in the UK and US.

Consumers are spending longer with different media because of the novel coronavirus (COVID-19) and this is set to continue after the outbreak, according to the latest data from GlobalWebIndex. Across ten different activities, at least half of those who are spending longer say they plan to continue after the outbreak ends.

Online video content, including YouTube and TikTok, shows the strongest staying power – 38% of consumers say they are watching more and almost three-quarters (73%) of this group plan to maintain these higher levels. Over one-quarter (28%) are streaming more music and 73% plan to continue this...

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