Google gained the most from GDPR

The change in website reach for different advertising trackers, including Google and Facebook, after GDPR's introduction.

Google increased its reach after GDPR was introduced while Facebook and all other advertisers lost out, according to research from Cliqz and Ghostery. The website reach of Google advertising trackers grew 0.9% between April and July 2018, after GDPR was introduced at the end of May. All other advertising trackers, including Facebook, saw their reach decline over this period.

Facebook saw the smallest drop in website reach as a result of GDPR, although still by a not-insignificant 6.7%. The greatest decline was experienced by smaller advertisers (ranked between 100 and 150 by reach), who saw a drop of...

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