Google ad revenue set to top $30 billion in Q4 2018

An overview of Google's advertising revenue between Q1 2014 and Q3 2018.

Google's advertising revenue could top $30 billion in Q4 2018 if it continues at the current rate of growth, according to the latest company reports. Between Q1 2014 and Q3 2018, the company registered a compound quarterly growth rate (CQGR) of 4.1%. If this rate of growth continues beyond the $29.0 billion recorded in Q3, Google should reach $30.1 billion in advertising revenue during the final three months of 2018.

However, other Alphabet revenue, which includes in-app purchases and hardware, has grown at a faster rate. Between Q1 2014 and Q3 2018, it recorded a CQGR of 7.0%. As a...

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