Google Search revenue drops $2.3bn but YouTube continues to see growth

Rob Clapp

An overview of Alphabet's advertising revenue broken down by Google Search, YouTube and Google Network Members during the coronavirus (COVID-19) outbreak.

Google-parent company Alphabet has seen its total advertising revenue decline for the first time but YouTube continues to attract investment, according to the latest company reports.

Total Alphabet advertising revenue fell 8.1% in the second quarter of 2020, down $2.6bn to $29.9bn. This is the lowest level of investment in two years.

Google Search suffered worse, dropping by 9.8% year-on-year. This is an absolute decline of $2.3bn, taking total investment in the quarter to $21.3bn. A change in consumer search terms meant advertisers that continued to invest had to introduce a different strategy.

However, the impact of the...

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