Global media investment to drop by a quarter in H1 2020

An overview of the impact of the novel coronavirus (COVID-19) outbreak on global media investment in the first half of 2020.

Media investment may fall by 23% in the first half of 2020 in the face of the novel coronavirus (COVID-19) outbreak. This is according to a WFA and Ebiquity surveyof senior marketers at the largest global brands conducted at the end of March. In comparison, the global ad market contracted at about (13%) during the last recession.

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