23.3% of consumers reported having paid for video content in the past year, the largest share of any media type, according to data from Reuters and the University of Oxford. 15.6% had paid for audio, and 15.1% had paid for content for or through mobile applications. 13.1% had paid for online news, 10.5% paid for (or in) games, and 10.4% had bought e-books.
In general, younger respondents were more likely to pay for digital media. Almost a third of 18-34 year olds had paid for video content, compared with just 14% of over 55s. Audio content was equally stark, a...