Global and premium brands see biggest cuts in consumer spending

An overview of changes to consumer spending on local/national/global and budget/mid-range/premium brands during the coronavirus (COVID-19) outbreak.

Global and premium brands are suffering the most from the coronavirus (COVID-19) outbreak, according to research from Accenture in their survey across 20 countries.

One-quarter (23%) of consumers say they are now spending less on global brands, while on

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