Gen Z is driving changes in COVID-19 media habits

An overview of the changes in key media habits by age group during the novel coronavirus (COVID-19) outbreak.

Gen Z is demonstrating the largest increase in media consumption during the novel coronavirus (COVID-19) outbreak, according to research by GlobalWebIndex across 13 markets.

For example, Gen Z audiences are twice as likely as Gen X and seven times more likely than Baby Boomers to be using audio streaming services like Spotify more.

Well over half (58%) of Gen Z audiences report greater use of social media, compared to half (48%) of millennials, a third (36%) of Gen X and a fifth (22%) of Baby Boomers.

Across the 18 activities monitored, Gen Z demonstrates the greatest increase in...

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