Four in five want brands to act in support of Black Lives Matter

An overview of public support across 18 different countries for different actions that brands can take in response to the Black Lives Matter movement.

Over four-fifths (84%) of consumers want brands to take some form of action to support the Black Lives Matter movement, according to a survey across 18 markets from GlobalWebIndex.

Brands supporting local and national community initiatives is the action

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands