Facebook continues to attract more and more advertising money, according to the latest company reports. Ad revenue for the company reached $16.6 billion in Q4 2018, up 30.2% from 2017 and 92.8% from Q4 2016. This resulted in full-year ad revenue of $55.0bn for the social giant, up 37.7% from $39.9bn in 2017. For marketers and their media budgets in 2019, Instagram is a key priority, while the Facebook platform itself has lost appeal.
North America and Europe continue to dominate, accounting for 49.6% and 24.6% of the Q4 2018 total respectively. Asia Pacific grew the most between Q4 2016 and Q4 2018, with adspend more than doubling (+105.1%). Europe also saw strong growth, up 101.8%, while Rest of World and North America rose 88.1% and 85.9% each.