Nearly 25% of all online adspend goes to Facebook

An overview of Facebook advertising revenue between Q1 2011 and Q4 2019.

Facebook earned over $20bn in advertising revenue in one quarter for the first time, according to the latest company reports. Advertising revenue, from all Facebook-owned platforms, reached $20.7bn in Q4 2019 – the previous high was $17.4bn in Q3 2019.

The last quarter of 2019 was also the first time Facebook has earned $10.0bn from users in North America and more than $5bn in Europe ($5.1bn).

Asia Pacific has been the quickest growing region in half of the financial quarters since Q1 2016, rising 32.8% in Q4 2019 to $3.6bn. Advertising revenue from users in Africa, Latin America and the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands