Marketers are shifting more of their Facebook adspend to mobile, according to the latest company reports. In Q2 2019, mobile devices accounted for 94% of total Facebook advertising revenue, including Instagram and WhatsApp. This is equal to $15.6bn. Its share continues to edge ahead, up from 91% in Q2 2018.
This puts desktop advertising revenue below the $1bn mark for the first time since 2016.
Overall, Facebook earned $50.5bn from mobile advertising in 2018. According to WARC's Adspend Database, this means Facebook accounts for over one-third (35.5%) of total mobile advertising. This share is up from 32.7% in...