The FAANG group of brands spent nearly $25bn on advertising in 2019, according to company reports. This is up 20.6% year-on-year while more than double the amount spent in 2016.
Amazon is by far the largest advertiser in this group, spending $11.0bn in 2019. Growth is also strong, rising 34.1% year-on-year. Google follows in second, with its parent company Alphabet spending $6.8bn and with more modest growth of 6.3%.