Eurozone, Advertising expenditure by medium

Eurozone adspend rises to €66.6bn in 2016.

Advertising expenditure in Western Europe stood at €66.6bn in 2016, according to data from WARC. This represents year-on-year growth of 3.9% from 2015, when total spend amounted to €64.1bn. This growth has been largely driven by Central and

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