E-commerce shopping more frequent because of COVID-19

An overview of whether consumers are more frequently shopping online rather than in-store as a result of the novel coronavirus (COVID-19) outbreak.

The novel coronavirus (COVID-19) outbreak has pushed more consumers to shift their shopping habits online, according to the latest research from Ipsos. In 11 of the 12 markets surveyed, consumers said they were more frequently purchasing products online that they would normally buy in-store.

The largest increase in e-commerce shopping is in Vietnam, where 57% of consumers are more frequently shifting their purchasing online. India (55%), China (50%) and Italy (31%) also see strong increases.

Germany is the only market where online shopping has become less common, with just 12% of consumers saying they are buying online more...

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