Digital budgets fell into decline for the first time in April

Rob Clapp

An overview of the growth and decline of marketing budgets by medium in 2020 in the face of the novel coronavirus (COVID-19) outbreak.

Public health
Crisis management
Digital media planning & buying
Mobile planning and buying
Outdoor & out of home planning and buying
Magazine planning & buying
Newspaper planning & buying
Radio & audio planning & buying
TV & Connected TV planning & buying
Global
Data

The novel coronavirus (COVID-19) outbreak dragged digital budgets into decline for the first time ever in April 2020, according to data from WARC's latest Global Marketing Index (GMI).

Developed by WARC, the GMI is a monthly indicator of the state of the...

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