COVID-19 to cut UK advertising by 16.7% in 2020

An overview of forecast UK advertising expenditure by medium in 2020 as a result of the novel coronavirus (COVID-19) outbreak.

UK advertising investment is set to fall 16.7% – or £4.2bn – from its 2019 peak to a total of £21.13bn this year, according to the latest projections in April from the AA/WARC Expenditure Report. This compares to projections prior to the novel coronavirus (COVID-19) outbreak that forecast adspend would grow 5.2% to over £26bn in 2020.